Because of the very high marketability of the characters from the movie, particularly Shrek and Donkey, all sorts of companies have lined up to use them in a cross-promotional effort to push their products.It was more than a bit unusual to read this FOX News story about another surprising product Shrek has been asked to represent--EXERCISE!
I can't help but think about how confusing this must be to little Johnny or Jane who sees their favorite movie characters eating junk foods like Happy Meals, Fruit Loops, or M&M's and then those same characters encouraging exercise.
"Shrek is a good model, especially for children who can benefit from more exercise," Deputy Assistant Secretary Penelope Royall responded. "He doesn't have a perfect physique, he's not a great athlete. We hope children will understand that being physically fit doesn't require being a great athlete."
Royall said Shrek is a "good model" for healthy activity and living. The character stuffs his mouth nonstop with all kinds of nasty stuff while his big ole belly and butt hang out like some kind of tumor. It's what makes Shrek the character funny, but most definitely NOT a role model for children when it comes to health.
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